“Be the change you wish to see in the world” (Gandhi )is an ambitious motto to follow in fashion. But that is exactly what Royal Blush stands for – fashion with conscience. Its creator Jana Keller is single-handedly redefining the term luxury by blending in a fine balance of design, quality and sustainability.
Royal Blush's pieces are beyond gorgeous- they exude attitude in a up-smart urban way. The newly added collection 'Desert Bloom' presents a simplified, nonconformist take on elegance. By combining exciting materials (comprise of sustainably produced leather and touches of metal (18 carat gold plated), the collection exemplify sharp design with sophistication.
Besides, every piece is a conscious effort that transcend all fashion barriers -in design, craftsmanship and manufacturing. The pieces are made using vegetable tanned calf leather and organic salmon skin ( a by-product of the food industry); manufactured with local handcraft and sourced from Europe.
Fascinatingly Royal Blush has given a new meaning to sustainability- sustainability in beauty. The older the product, the prettier it gets. Use, sun and rain change the shade of vegetable tanned leather as well as the brass buckles, creating an exceptional 'patina’- a unique look for each piece in every point in time.
Royal Blush already counts conscious Hollywood stars as clients, such as Jessica Alba, Daphne Zuniga and Eric Roberts.
2010 Keller was elected within the Top 30 of green women in Switzerland, for her engagement in establishing green fashion internationally.
To shop the stunning collection; go to www.royalblush.ch
Fashion with conscience
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STORY: L PANICKER GRABER
PHOTO SOURCE: PHOTO JANETTE GLOOR, HAIR & MAKE-UP ANNA KALASHNIKOVA, CLOTHES JOHANNA RIPLINGER, MODEL POLINA VON SCOUT