Bold, unapologetically avant-garde with a strong sense of individualism, BERENIK is the new face of young, global and enterprising Swiss fashion.
'Aesthetically strong vision of simplicity', Berenik is a fine vision of contemporary aesthetic, minimal palette and exciting intensity. Sharp outlines, experimental combinations of fabrics, relaxed and confident silhouettes makes the brand an exciting option for women with all different style tags. The non- definable outfits could be worn by cool, chic or hip – but the label's distinctive attitude and edginess stay on.
The magic of Berenik's creation is the ability to separate designs from unnecessary or the chaotic, to be disciplined and experiment in a beautifully simplistic state. One could draw parallels between Berenkis functional minimalism and the long -drawn progressive, constructivist, Swiss minimalist (graphic) design tradition.
For the Fall/Winter 2015 collection, straight off the NY runway, the color palette is broadened from monochrome to include the 'nudes of New YorK'. The white fleece quilts are printed with brick structure and blurred photos of New York ( taken by Veronika Brusa, the chief designer) are printed on cotton jersey and viscose so just the shades of New York can be recognized. But as expected with Bernikes signature style, the collection is more about the value of details and the excitement of combining patterns, fabrics and techniques.
BERENIK consist of a mixture of experimental showpieces and collection of high quality everyday essentials. The label designs new printed fabrics, leather bags and accessories for each of their collections.
BERENIK is currently available in various boutiques in Switzerland, Austria, France, Cyprus, Japan, China, Taipe, Kuwait and the United States. Which is no small feat considering the brand was founded in 2012.
To shop the latest collection; go to http://www.berenik.ch/new-onlineshop/